Thriving in a World of Change
Stay connected to people and trends to build your next big strategy.
In a world of crazy change it’s only by plugging into people, trends and the world around us that businesses can create their next launchpad strategy.
Using insights to help BIG fight poverty without big budgets
A battle for the high street
Overcoming outdated perceptions with groundbreaking design
Unlocking the path to donor loyalty
Developing the optimal mental health subscription product
Maximising consumer-centric decision making
Our services
We’re human understanding experts, partnering with businesses to ensure they understand people inside-out.
Segmentation
Defining target audiences and the strategies to reach and attract them
Proposition development
Innovating, optimizing, and reigniting brands.
Brand + comms
Building a brand platform and tracking progress against ambitions
Our hugely successful subscription product, The Score, shows you the mood of the nation each and every week.
Leveraging over 400,000 data points, it wins in boardrooms because it reveals the whole picture and maps the way forward.
Data Points Analyzed
Insights Delivered Weekly
about the company
leadership for a new generation
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Energy Generation
Quality Index
Product Quality Index
Energy Generation
