The customer insight platform
that keeps you ahead

Kokoro is the insight platform for brands
who want to understand consumers with
deeper clarity and context.

+6%

FTSE 350 brands using Kokoro
outperformed peers over three years.

500k+

UK consumer responses power our platform,
refreshed weekly to reflect now, not last quarter.

Trusted by leading brands….

Make better decisions,
backed by real-world insight

Our consumer insight platform was built to help brands thrive in a fast-moving world. It combines depth, speed and clarity in a single intuitive hub.

We collect 2,000+ fresh responses every week, building on five years of continuous UK tracking.

Our platform hosts over 20,000 tested questions on real behaviours, emotions and decisions, across every part of consumer life.

  • Test creative or product ideas in days, not weeks

  • Track shifts before they hit the mainstream

  • Segment audiences by sentiment, not just spend

  • Equip your team with clarity that spreads and sticks

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Everything you need to stay relevant, sharp and audience-connected, in one place

Here’s what’s inside Kokoro

Know what’s changing

Track public sentiment in real time and stay ahead of emerging shifts.

Mood & state of the nation

Stay tuned in to shifting sentiment. Weekly and monthly reads to help you move at pace and spot deeper change before your competitors do.

Trends in 10

Fast, focused insight decks on emerging needs. Ten slides. Ten minutes. Packed with the sharp stuff to help you stay on top.

Vox pops

Hear it straight from the source. Short, sharp video clips that bring trends and tension points to life – giving a human edge to your plans.

Find the insight you need

Search anything. Get to what matters, faster.

The portal

Use our AI-driven tools to search any topic. Get instant access to insight – from full reports and data tables to commentary and trends. Research on demand, built for real use.

Board-ready metrics

One-page insights and live alerts, built to land in the boardroom. Clear, compelling and in-tune with what leaders care about.

 

Turn insight into action

Make sharper plans and stronger arguments with strategic support.

The playbook

Strategy fuel for planners and provocateurs, cultural cues and decision-making nudges, all rooted in what people really want.

Strategic spotlights

From Christmas Predictions to our Mass Affluence Series – timely reads on key moments and high-value audiences.

Expert support

Not just tech. Not just data. Real people, ready to help, with briefings, provocations and custom support to meet your moment

 

behavioural
insight

Understand your customer’s emotional and behavioural drivers.

trend
foresight

Spot shifts in attitudes before they peak and plan around them

campaign
precision

Create sharper campaigns and experiences grounded in real data

team
alignment

Align internal teams around what customers really need

From testing to transformation

Kokoro helps brands move smarter, with consumer insight that turns into action. Whether you’re testing ideas, tracking sentiment or staying ahead of cultural shifts, the platform brings speed, context and clarity to every decision.

It’s built for:

brand and insight teams shaping strategy
innovation and product teams exploring new ideas
CX and UX leads improving experiences
HR and EX leaders aligning employee and customer values
comms and marketing campaign planners under pressure to perform
leadership teams driving customer-first culture
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Market research tools for fast testing

Quickly access existing data and narrative to inform decisions, or, commission targeted questions to fill gaps. Kokoro supports fast-turn feedback, not full custom surveys, giving you clarity on how audiences respond to ideas already in-market or in discussion.

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Consumer insight software for cultural trends

Track 2,000+ UK consumers weekly to see how attitudes and expectations evolve before they show up in sales. Get ahead of shifts with fresh, longitudinal and cultural data.

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Customer-centric platform for emotional closeness

See how people really feel and what drives them. Go beyond demographics with emotional segmentation, and link customer sentiment to business outcomes.

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Client
Testimonials

Our Marketing Planning and Creative team has fully embraced it, providing us with greater insights into consumer mood and behaviour at specific times of the year. One immediate return – using the insights to help shape the Aviva Bright Start campaign in January.

Kirstine Middleton, Aviva, Research & Insight Lead

The pace of change in customer behaviour and attitudes has been a constant challenge to understand. The Kokoro platform is an innovative but crucially flexible continuous pulse of the nation.

The quality of storytelling has been engaging and topical. We have been able to leverage it every week to make important decisions. A sign of a team thinking commercially.​

Naomi Kasolowsky, Tesco, Category Director

Kokoro deliver a pulse of the nation like no other I have seen. It sits perfectly in a whitespace between ‘robotic’ big data and the rich nature of qual. Brilliantly weaving a narrative that feels so intuitive and true, it helps us understand how the nation are behaving with richness and robustness, and images as much as data.

Elle Atton, PepsiCo, Marketing Insights Director

Ready to get closer
to what matters?

You either know consumers, or you lose them. There’s no middle ground.

Customer obsession isn’t a slide in a deck. It’s the difference between brands that dominate and brands that disappear.

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