Consumer insights tools that go deeper

Track UK sentiment. Understand emotional shifts. Spot trends before they hit the headlines.

Real-time sentiment

Weekly updates from over 2,000 real people

Fiver-year trend view

Understand what’s changing and why

Emotion-led insight

Map feelings, motivations and expectations

Real-time sentiment

Weekly updates from over 2,000 real people

Five-year trend view

Understand what’s changing and why

Emotion-led insight

Map feelings, motivations and expectations

What Kokoro helps you do

What Kokoro helps you do

Spot cultural shifts early

Track how attitudes are evolving across themes like money, identity, AI and wellbeing.

Deepen insight

See beyond demographics into real needs, values and daily motivations.

Inform strategy

Use always-on data to fuel brand positioning, innovation and campaign direction.

Challenge assumptions

Video-led insight lets you bring the audience into the room.

Consumer insight that moves at your pace

Built for brand and insight teams who need fast clarity, sharp context, and signals they can act on.

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500k+

consumer responses across five years of continuous survey

2k+

Consumers interviewed weekly

25+

years of experience decoding real-world behaviour

Inside Kokoro

Kokoro isn’t just another insight tool. It’s a cultural signal system designed to help brands lead, not follow.

We give you access to longitudinal and cultural data from 2,000+ people weekly, helping you decode what consumers value and how behaviour is changing.

Mood & state of the nation

Weekly and monthly market research reports capturing how people feel, why it matters, and what to do with it

Trends
in 10

Ten-slide packs spotlighting emerging tensions and cultural shifts. Ideal for quick-turn briefs or strategic inputs

Vox
pops

Short video clips of real consumers talking about their real feelings, helping you add human colour to quant data

The
portal

Use AI tools to search 500k+ responses across 5 years of longitudinal UK data. Filter by mood, need, topic or demo in seconds

Board-ready metrics

Concise one-page summaries and live alerts designed to help insight land with senior decision-makers

The
playbook

Frameworks and planning tools to help your insight land internally, all based on genuine consumer insight

Strategic spotlights

From Christmas Predictions to our Mass Affluence series, these deep dives tackle high-impact topics with clarity

Expert
support

When you need to sharpen the story or brief a team, our experts are on hand to help you when you need

In an increasingly synthetic environment, Kokoro’s study is gold dust for keeping your finger on the pulse of real people, living real lives. Relevant and robust insight, delivered in an engaging and entertaining way. The Kokoro team are wonderful narrators, who inspire tangible business actions and best practice data storytelling.

David Farmer, Entain, Head of Consumer Insight

Trusted by leading brands….

Stay ahead by understanding consumers

In a fast-moving world, lasting advantage comes from knowing your audience deeply.

Kokoro connects you to real emotion, cultural signals and the truth behind shifting behaviour , so you act with relevance, not assumptions.

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Customer insight FAQs

What kind of consumer trends does Kokoro track?
We cover themes like money anxiety, trust in institutions, AI attitudes, sustainability, saving habits and more.

How often is the data refreshed?
Every week. We interview 2,000+ UK consumers and update the platform continuously.

Can I segment the data by audience type?
Yes. You can filter by demographics, emotions, values, mindset and behaviour.

Is Kokoro a customer insights platform or research tool?
Both. It offers the rigour of research with the real-world relevance of consumer insight.

Can the insight be used for brand, comms or innovation?
Absolutely. Clients use Kokoro to inform strategy, shape narratives and test market fit.