Catalyse customer centricity that drives real impact

True advantage comes from deep understanding.

Our platform puts your customer at the centre, so every decision resonates.

Always-on listening

Direct weekly updates from UK consumers to keep you ahead

5 years of customer insight

Continous rich data to develop customer centricity

Actionable intelligence

Clarity to shape brand, comms, product and service strategy

Real-time sentiment

Weekly updates from over 2,000 real people

Five-year trend view

Understand what’s changing and why

Emotion-led insight

Map feelings, motivations and expectations

What Kokoro helps you do

What Kokoro helps you do

Build mindset

Move beyond assumptions. Use emotional insight to understand what really matters to people.

Strengthen focus

See how attitudes are shifting. Pinpoint what customers expect and explore where you can lead.

Act on real drivers

Understand what fuels NPS, customer satisfaction, loyalty and advocacy and where to focus effort.

Develop culture

Embed insight into how teams think, plan and deliver, with shared language and shared confidence.

Made for teams that
move with customers

Built to elevate your customer-centric approach.designed to bring consumer truth to the decisions that matter most.

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500k+

customer responses across five years of continuous survey

2k+

consumers interviewed weekly for up-to-the-minute signals

25+

Years spent decoding real-world consumer behaviour

Inside Kokoro

Kokoro helps you embed a customer-centric strategy across your organisation, fusing emotion-led data with real-world behaviour to guide confident decisions.

Mood & state of the nation

Weekly and monthly market research reports capturing how people feel, why it matters, and what to do with it

Trends
in 10

Ten-slide packs spotlighting emerging tensions and cultural shifts. Ideal for quick-turn briefs or strategic inputs

Vox
pops

Short video clips of real consumers talking about their real feelings, helping you add human colour to quant data

The
portal

Use AI tools to search 500k+ responses across 5 years of longitudinal UK data. Filter by mood, need, topic or demo in seconds

Board-ready metrics

Concise one-page summaries and live alerts designed to help insight land with senior decision-makers

The
playbook

Frameworks and planning tools to help your insight land internally, all based on genuine consumer insight

Strategic spotlights

From Christmas Predictions to our Mass Affluence series, these deep dives tackle high-impact topics with clarity

Expert
support

When you need to sharpen the story or brief a team, our experts are on hand to help you when you need

I love their storytelling, always engaging and give you a real taste for how consumers are really feeling and acting.

The insights we get from the platform drive decision-making every single day

Kirsty Garret, The Crown Estate, Head of Insight

Trusted by leading brands….

Put the customer at the centre – always

In a world of rapid change, a customer-centric strategy is your anchor.

Kokoro helps you stay close to what people feel, need and expect so you build with relevance, not guesswork.

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Customer centricity FAQs

What does customer centricity mean in practice?
It means using real-time, real-world insight to put customer needs, emotions and expectations at the heart of every decision.

Can Kokoro help improve our NPS?
Yes. By revealing the emotional drivers behind satisfaction and loyalty, Kokoro helps you target the factors that matter most.

How does Kokoro support a customer-focused approach?
We deliver continuous, segmentable insight that highlights what people value, what they resist, and what they need now.

Is Kokoro right for both CX and marketing teams?
Absolutely. Our clients span customer experience, brand, comms and innovation teams all working towards a more client-centric culture.

How often is customer data updated?
Every week. We speak to 2,000+ UK consumers to keep the platform fresh and your view of the customer current.