Proposition development
Plugged in design
In a world of constant curveballs, a million cuts and a sea of sameyness, innovation has never been more vital. But businesses have never felt more behind.
Challenges we solve
We work from ground zero to develop and launch completely new ideas to fuel growth. We dissect existing products and propositions to identify ways to breathe new life into unprofitable products and categories.
How we do it
Generic insights give rise to lukewarm, samey solutions. We approach things differently. We bring broader, original thinking for insight revelations. We plug into the wider lives of people, dig deeper into what motivates them and the trends and culture shaping them. Not restricted by your category or thinking.
We take a tremendously iterative and experimental approach at pace. Always with the bravery and challenge needed to find bold new routes to growth.
1. Plug in + discover
We start by casting a wide lens into consumers’ lives. We dig and delve to identify the big needs, desires, pain points and unmet possibilities for a product or service to tap into. We watch versus just ask why. To see what people really scroll, buy, binge and bail out of. Drawing inspiration from 200,000+ trended data points in our unique weekly consumer sentiment product: The Score.
2. Push + develop
Armed with this knowledge we co-create ideas with customers, businesses and trail blazers. Working collaboratively and iteratively, we develop and test gut concepts. Challenging until we move beyond a sea of sameyness and have confidence to fully trial the best opportunities.
3. Prove possibilities
We test new propositions, products and services in live environments. Combining commercial, consumer perception and behaviour metrics to measure success. If it’s too tough to trial, we emulate real-life decision-making scenarios to measure impact and uptake. Arming businesses with the robust data needed to prove concepts + propositions are worthy of next level investment.
Thriving Through Transformation
Stay connected to people and trends to build your next big strategy.
Change never stops — and neither should your strategy.
By connecting with people, insights, and emerging trends, your business can turn constant disruption into its next breakthrough moment.
Developing the optimal mental health subscription product
Maximising consumer-centric decision making
Helping a loved drinks brand navigate a Cost of Living crisis
Optimising Finnebrogue’s launch of a new-to-market product
Maximising John Lewis’ own brand portfolio
