Market research tools that
reflect real life

Track real emotion. Move with culture – not behind it.

Fresh data, weekly

2,000+ new UK responses added every seven days

Depth at scale

Explore five years of sentiment and behavioural trends

Test and compare

Track ideas and brand performance in context

Fresh data, weekly

2,000+ new UK responses added every seven days

Depth at scale

Explore five years of sentiment and behavioural trends

Test and compare

Track ideas and brand performance in context

What Kokoro helps you do

What Kokoro helps you do

Data collection

Tap into weekly responses from a robust UK sample, covering timely, relevant and culturally rich topics.

Data preparation

Get reliable, high-quality data fast, designed for accuracy, rigour and speed to insight.

Data visualisation

Navigate responses in a live self-serve portal, with filters, charts and downloadable summaries.

Analysis & storytelling

Access a range of market research reports, webinars and real-voice videos that turn data into compelling narratives.

Real insight for
real decisions

Designed for brand and insight teams who
need clarity,speed and cultural context.

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500k+

UK consumer responses in platform

2k+

Weekly respondents to refresh data

25+

Years of market research experience underpin everything we do as a business.

Inside Kokoro

Everything you need to deliver sharper research, faster. Kokoro gives market research teams direct access to the UK’s emotional and behavioural pulse. Refreshed weekly, fully searchable, and built for real-world decisions.

Mood & state of the nation

Weekly and monthly market research reports capturing how people feel, why it matters, and what to do with it

Trends
in 10

Ten-slide packs spotlighting emerging tensions and cultural shifts. Ideal for quick-turn briefs or strategic inputs

Vox
pops

Short video clips of real consumers talking about their real feelings, helping you add human colour to quant data

The
portal

Use AI tools to search 500k+ responses across 5 years of longitudinal UK data. Filter by mood, need, topic or demo in seconds

Board-ready metrics

Concise one-page summaries and live alerts designed to help insight land with senior decision-makers

The
playbook

Frameworks and planning tools to help your insight land internally, all based on genuine consumer insight

Strategic spotlights

From Christmas Predictions to our Mass Affluence series, these deep dives tackle high-impact topics with clarity

Expert
support

When you need to sharpen the story or brief a team, our experts are on hand to help you when you need

The pace of change in customer behaviour and attitudes has been a constant challenge to understand. The Kokoro platform is an innovative but crucially flexible continuous pulse of the nation.

The quality of storytelling has been engaging and topical. We have been able to leverage it every week to make important decisions. A sign of a team thinking commercially.​

Naomi Kasolowsky, Group Insight Director, Tesco

Trusted by leading brands….

Ready to get closer to what matters?

Understanding your audience isn’t optional. It’s your competitive edge.

In a world that changes weekly, staying connected to real people, real sentiment and real emotion is how leading brands stay relevant.

Kokoro gives you the tools, clarity and cultural context to do just that, so you don’t just keep up. You lead.

Book a demo

Market research FAQs

How does Kokoro compare to traditional market research companies?
Unlike traditional agencies, Kokoro delivers ongoing access to primary and secondary research through a live portal. No waiting weeks for results.

Can I run a market research survey on the platform?
Yes. You can test product ideas, creative or brand positioning with real peopleand get feedback in days, not weeks.

Is Kokoro suitable for longitudinal research and cultural insight?
Absolutely. We interview 2,000+ people each week and track shifts over time, making it perfect for identifying early trends.

Does Kokoro support audience research and segmentation?
Yes. You can filter and segment audiences by emotions, needs, values, and behaviours — not just demographics.

Can the platform be used alongside internal insight teams or agencies?
Definitely. Kokoro complements internal teams and market research companies with fast, grounded insight.