Is cost of living an opportunity for sustainability?

Even though climate threats unthinkable years ago are becoming a reality, the cost of living crisis is pushing sustainability down the pecking order. Yet despite this we’re still sensitive to the dangers.

As consumers look for ways to ease financial burdens we see increased adoption of sustainable behaviours that come as a silver lining of the cost-of-living crisis.

Brands which help consumers act on the realisation that sustainable can mean savvy are likely to strike a big chord.